this is what i have gathered so far: someone asked me to put this up, as promised here it is, nothing special here.
please feel free to add comments.

MSN indexing and ranking

have 1 phrase per page
title=phrase | url or company name
meta key word=phrase
meta description=phrase very close to the beginning and mention similar
h1=phrase (add id=phrase to tag)
first sentence=phrase
first paragraph=phrase in bold
other copy in body=phrase in italic
link out to external site=phrase
at least one alt image=phrase
other alt tags=similar phrase
elsewhere on site point anchor text to desired page=phrase (if we were using widget on home page as our phrase then the anchor text widget from another page in the site would point to the home page)
use link at foot of page to go to id=phrase on h1 in page

submit site to msn
get article written using phrase several times and sign with author using phrase as anchor text. send article out to usual article distribution

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